Product management teams rely on competitive intelligence and market research to plan out their product lines. But what happens when you try to line up your internal product definition with third-party market research? The data schemas don't match, so what do you do? How do you effectively analyze and compare your own products to your competitors’ when the data is apples to oranges? How do you remove personal bias in the analysis? And how do you track and update competitive analysis on an ongoing basis? Are you still using Excel?

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