Customers want customization

But do they want options?

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In this webinar, experts from Jato Dynamics market research and Gocious product decision analytics explore and discuss trends around customer behavior in manufactured products.  Products today are growing in complexity with more and more options being available in an attempt to capitalize on consumer demand for customization.

Jato shares some of their market research along with trends that they are observing from across the manufacturing industry with some specific examples from the automotive market. 

Gocious shares how you can better understand and control the complexity of options within your product definition using product decision analytics, to ultimately meet your customer and market needs.

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Speakers

Matt Weiss

Matt Weiss, JATO Dynamics North America, President

Mark Kapczynski

Mark Kapczynski, Gocious LLC, CMO

Simon Leyland

Simon Leyland, Gocious LLC, Director Customer Success